Cox Program Aids Local Animal Shelters By Introducing Pets To The Community

A few years ago, Cox Communications surveyed customers about what they wanted from local programming. Cox responded to numerous requests to support local animal shelters with Pet ConneXions. The program that airs on Cox’s local channel 45, supports nine local animal shelters by introducing their homeless pets to the community.

“We have been honored to have our adoptable animals featured on Pet ConneXions,” said Sharon Harvey, Cleveland Animal Protective League Executive Director. “We want people to think ‘adoption first’ when looking to add a pet to their family.”

The Cleveland APL began using Pet ConneXions in 2008. Since then, more than 170 of the animals they featured have been adopted.

Pet ConneXions has allowed us to reach a large audience, and most importantly, has helped our animals find their new loving homes,” said Harvey.

One of A Kind Pet Rescue has also used Pet ConneXions to help reach the community. According to Georjette Thomas, One of A Kind Pet Rescue Director of Organization Advancement, adoptions have increased since they began showing their pets on air, a little more than two years ago.

“We feel confident that Pet ConneXions has directly influenced increased adoptions in the Cox area, as well as donations,” said Thomas. “Donations and adoptions from these demographics can only be attributed to the exposure Pet ConneXions has afforded us.”

“Cox listened to the interests of our customers. We are pleased that we’re able to support local animal shelters and in our communities,” said Stacie Schafer, community relations manager at Cox.

Cox subscribers can view Pet ConneXions on Cox Channel 45. It airs at least five times a day and continually introduces new animals available for adoption. Cox also uploads the most recent Pet ConneXion clips to Facebook. To watch these segments visit Facebook and search for Cox Communications – Cleveland.

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Volume 6, Issue 16, Posted 8:28 AM, 08.11.2010